The project, developed with consultant Sarah Andelman under the name Just An Realage, opens at 76 rue de Turenne in Paris during fashion week. The objects run from a red marble apple to a patchwork quilt pieced by hand from fabrics across all 25 collections. Q, then, is not merchandise — it is something closer to a material index of the brand's entire output. The ambient soundtrack throughout the space comes from Thomas Bengalter of Daft Punk, who composed music for two Anrealage seasons after meeting Morinaga on a ballet project; that music is being pressed to vinyl at The Vinyl Factory outside London, which, conveniently, solved the problem of V.
What makes the alphabet conceit more than a novelty exercise is the logic Morinaga draws from it. He points out that when A and Z overlap — when the loop closes — 26 becomes 25. The brand's own logo encodes this: the intersecting diagonals contain both an A and a backward Z simultaneously. An anniversary framed as circularity rather than accumulation is a precise statement about how Anrealage has always operated, finding the extraordinary inside the ordinary object rather than replacing one with the other.
The harder question the project leaves open is whether that philosophy scales. A handmade quilt and a marble apple are not the same kind of collectible, and the shop sits alongside ready-to-wear pieces that Morinaga describes as runway looks "dialled down and deflated for everyday." The tension between the archive impulse and the wearable one has defined Anrealage from the start — and the alphabet does not resolve it so much as display it, letter by letter.
Sophia Borg 
Gabriel Fenech 
Alexandre Noir