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news beast
Fictional News Beast characters Sophia and Harvey untangling a workflow in a Valletta workshop after dark
FreeMalta / The News Beast / Applied AI

Your business has a bottleneck.

Let’s give it abad day.

The spreadsheet nobody trusts. The inbox nobody owns. The job your best employee spends every Friday doing.

Bring your problem
Sophia & Harvey / fictional editorial characters
AI-generated illustration
Built in Malta. Put to work wherever you are.Diagnosis / Working pilots / ImplementationOpenAI Select Partner
01 / Start with the bruise

Everyone has
an AI solution.
How unfortunate.

For your actual problem, that is.

Before another subscription enters the building, let’s find out what’s broken. Where work stalls. Where information disappears. Where a perfectly capable person has become the glue between three systems.

Bring the task. We’ll question the process.

01

“We copy this into that. Every day.”

Connect the handoffs, validate the data and flag exceptions. Measure the time and rework before and after.

02

“Someone must have answered them.”

Turn incoming enquiries into a clear queue: classify, route and draft responses, with approval where it matters.

03

“It’s in a document. Somewhere.”

Make approved information easier to find, with visible sources, access controls and a way to say “I don’t know.”

04

“We have the tools. Nobody uses them.”

Choose a real team workflow, configure the right tools and train the people doing the work. Adoption has to survive Monday.

“The process has always been like this. So has the headache.”
Sophia Borg / fictional News Beast voice
02 / The work

One problem.
One working pilot.

A pilot should answer a business question. Preferably before someone orders a launch video.

01 / Diagnose

Find the drag.

Walk through the actual task. Identify the people, data, systems and failure points. Establish today’s baseline.

02 / Define

Agree on better.

Pick a measurable outcome: less handling time, fewer errors, faster responses. Agree scope, cost and a stop condition.

03 / Build

Make it work.

Build a small proof of concept using agreed sample data. Test useful cases, awkward cases and the ones it should refuse.

04 / Decide

Earn the rollout.

Review the evidence together. If it earns its place, plan deployment, monitoring, training and handover. If not, change course.

If it doesn’t work, a prettier slide won’t save it.

Editorial illustration of a newsroom at night
The News Beast / A running system
Illustration, not an operations screenshot
03 / Open the evidence

You’re standing
inside the demo.

News Beast is a working FreeMalta publication, built around automated source collection, story processing, publishing and distribution.

The characters are fictional. The systems behind the publication are real. Sources stay attached to stories, and the editor owns the corrections.

SourcesProcessingPublishingDistribution

This is our own implementation, not a promise of identical results for your business. A walkthrough can show the workflow, its limits and the human controls behind it.

Read the working example
04 / OpenAI Select Partner

Buying AI is easy.
Making it useful
is the work.

FreeMalta is operated by Fierce & Tame Limited, an OpenAI Select Partner.

Work with Ilhan Irem Yuce to define the use case, choose an appropriate OpenAI solution and prepare a practical path from evaluation to implementation.

The right starting point might be team adoption, a developer workflow or a custom integration. The problem decides. The product catalogue can wait.

ChatGPT for your team.

Assess ChatGPT Business or Enterprise against your organisation’s needs, then plan setup, training and useful everyday workflows.

Codex for your builders.

Evaluate where Codex belongs in your development workflow, with practical exercises, review expectations and team onboarding.

API for the work between.

Explore custom workflows and integrations. Validate the use case in a scoped pilot before committing to a wider deployment.

Consulting and implementation services are provided independently by Fierce & Tame Limited. OpenAI subscriptions and product agreements are contracted directly with OpenAI. Eligible opportunities may be referred through the OpenAI Partner Network; we may receive a referral incentive. Product suitability, availability and commercial terms are confirmed during scoping.

05 / Someone has to own it

The cast is fiction.
The accountability
isn’t.

You won’t be hiring a fictional columnist. You’ll be speaking to the person who built this publication.

Forward deployed engineering means getting close to the actual work: understanding the process, building alongside the people using it and staying honest about what the system can do.

Ilhan Irem Yuce

Founder of FreeMalta and News Beast. Your contact for scoping, pilots and implementation through Fierce & Tame Limited, Malta.

Talk to Ilhan

A pilot is not a promise.

We agree what success looks like and test against it. No guaranteed revenue, miraculous accuracy or savings invented for a slide.

Your data has boundaries.

Start with sample or redacted data. Agree access, approvals and handling before connecting business systems.

The work needs an owner.

Scope, fees, ongoing usage costs and support are agreed case by case. Production needs monitoring, a human owner and a handover.

06 / The door is open

Bring the
ugly workflow.

Tell me what takes too long, what keeps breaking, and what everyone has quietly learned to tolerate.

hello@freemalta.com No discovery-call theatre. Start with the problem.
One email. A real task. We’ll take it from there.
FreeMalta / Fierce & Tame Limited / MaltaLooking to sponsor the newsroom? Partnerships live here.