OpenAI
Model-led research, drafting and purpose-built AI tools. The workflow defines the prompt, context and review—not the other way around.
Read my partnership profileOne founder. More possibilities.
After hours / Life, not just workYour business
needs systems.
Your life needs you.
More time for love. For family.
For the people and moments
you don’t get back.
Build / Be found / Run smarterMalta roots. No borders on ambition.
The world has changed. So has what one person can build.
You’ve seen what I built for Malta.
Now imagine what I could build for you.
I’m Ilhan Irem Yuce. I build websites, publishing systems and practical AI workflows. You work directly with the person who builds it.
AI expands what I can do. Judgment, craft and accountability remain mine. The aim is simple: less repetition, sensible running costs, more room for your life.
Six ways I can help
A journey through a night.
Not a promise to deliver a project overnight.
01 / Website & Product DevelopmentBuild something
Build something
worth leaving
the desk for.
Your idea deserves more than another template with your logo on it.
A clear website, a useful calculator, a customer portal or the first version of a product. I connect the design to the work it actually needs to do.
- For
- Founders and businesses with a real use case—not just a request for more pages.
- You get
- Agreed user journeys, responsive implementation, integrations where needed, testing and a documented handover.
- We start with
- Your audience, the job to be done, existing assets and one measurable first release.
02 / Search & AI Visibility · SEO / AEO / GEOBeing good
Being good
is not enough.
Be found.
When someone looks for an answer, give your business a credible place in it.
Technical foundations, useful content and clear information architecture. Search engines and AI answer systems need to understand what you do and why your work is relevant.
01Make it readable.
Crawlability, indexing, page structure and performance.
02Make it useful.
Content built around real questions, evidence and decisions.
03Measure what changes.
Search Console and relevant visibility reporting—not a vanity-score ceremony.
No guaranteed rankings, AI mentions or “secret GEO hack”. Baseline first; evidence after.
Let’s find the missing signal
03 / Editorial Systems & Multi-Agent NewsroomsA newsroom.
A newsroom.
Not another
full-time job.
Research is work. Writing is work. Publishing is work. Build a repeatable system around that work without giving up editorial judgment.
The operating brief / Not an unattended content factoryGive every stage
Give every stage
a job. And a boundary.
- 01Research
Defined sources, topics and evidence requirements.
- 02Draft
A useful angle, your voice and a consistent content structure.
- 03Check
Source links, duplication checks and claims that need a human decision.
- 04Approve
Your agreed review gate. Sensitive material does not skip it.
- 05Schedule & publish
A controlled queue, publishing rules and visible exceptions.
- For
- Publishers, specialist businesses and teams with knowledge worth sharing.
- You get
- A scoped pipeline, editorial rules, source handling, review controls and operating documentation.
- You bring
- Subject expertise, content rights, a publication goal and an accountable reviewer.
Build the pipeline once.
Budget for the work that still remains.
Budget for the work that still remains.
API usage, hosting, editorial review and maintenance do not disappear. The opportunity is to stop rebuilding the same process for every article.
See the cost structure04 / Publishing Without the PainWrite it.
Write it.
Approve it.
Then go dancing.
Your blog should not need a developer every time you have something to say.
A straightforward editor, image uploads and a publishing calendar. Approved work can move from the queue to the website without you manually rebuilding the article list.
- You get
- An editor or CMS suited to your workflow, scheduled publishing, article navigation and sitemap updates.
- The difference
- The newsroom helps create content. This system manages how approved content gets published.
- You bring
- Your existing website, content model, access requirements and the way you prefer to write.
Illustrative publishing sequence / Not a live feed
DraftReviewApprovedScheduled
The calendar continues. You choose what is allowed to go live.
05 / AI Workflow ImplementationLet the repetitive
Let the repetitive
work repeat
itself.
Not fifty tools. One useful workflow.
A new enquiry needs a record. An approved article needs a publishing slot. An exception needs a person. I connect those steps with clear permissions and failure handling.
Example / Enquiry triage
Form receivedValidate the fieldsCreate the CRM recordPrepare the next stepHuman approval where needed
- For
- Teams spending time copying, checking, chasing and updating the same information.
- You get
- Mapped triggers, integrations, permissions, error alerts, test cases and a manual fallback.
- We start with
- One repeated task, current tools and the actions the system must never take alone.
06 / Fractional CAIO & Product DeliveryOne person.
One person.
From the first
question to
the working thing.
You do not need another strategy deck that stops at the interesting part.
I work inside the problem: understand the workflow, choose a useful first step, build it and test it with the people who will use it. Direction and execution, together.
- For
- Founders and teams needing hands-on AI direction without hiring a full-time AI executive.
- You get
- A prioritised roadmap, a scoped pilot, delivery milestones and an agreed way to judge whether it works.
- We agree
- Decision rights, access, availability and project or ongoing-support scope before starting.
The tools behind the workThe tools matter.
The tools matter.
Knowing how to connect
them matters more.
My partner ecosystem and working stack are not a bag of logos. Each tool has a role. Your project only needs the ones that serve it.
ElevenLabs
Voice and audio workflows where they genuinely improve the experience. Consent, rights and a human route stay part of the design.
Explore the product journeyn8n
Triggers, connected steps, approval paths and error handling. The automation is only useful when someone can understand and operate it.
View the partner profileMake
Connect existing business tools when a visual integration workflow is the right fit. No need to replace every system you already like.
View the partner profileInfrastructure I use / Not a partner-status claimBuilt on foundations,
Built on foundations,
not just prompts.
Cloudflare
Workers and scheduled execution for the parts of the system that need to keep moving.
Supabase
Structured content and data, with access boundaries designed around the actual workflow.
Relationships are not certifications, client endorsements or sponsorship of this service. Tool selection, provider terms, account costs and data handling are agreed for your project. Explore the wider FreeMalta ecosystem.
The question everyone asks firstBuild once.
Build once.
Run lean.
Stay in control.
A system should reduce repeated work—not introduce a monthly mystery. Setup, third-party usage and support are separate lines in the conversation.
The thing we build.
Workflow design, implementation, integrations, safeguards, testing and handover. Deliverables and revisions agreed before work starts.
The thing it consumes.
Models, hosting, storage and any required subscriptions. Expected usage, provider charges and spending controls made visible upfront.
The thing we maintain.
Monitoring, improvements and support if you need them. What is covered, what is not and the response arrangement agreed in writing.
Take a newsroom
Instead of manually rebuilding the research-to-publication process for every article, you invest in a reusable pipeline.
That does not make content free. Research usage, editorial review, publishing volume and provider changes still affect the bill. I’ll estimate the running cost for your volume—not someone else’s demo.
A small thought experiment / Your assumptionsWhat would an hour
What would an hour
back feel like?
Estimate the time a repeated task takes. This is a planning illustration, not a savings forecast or a service quote.
5 hoursper week, under these assumptions
€541 / month of time value
4.33 weeks/month. Time value is not cash saved. Excludes setup, running costs and review.No blanket subscription. No compulsory six-tool stack.
Scope first. A written quote before work begins.
The work is already out thereNot hypothetical.
Not hypothetical.
Built. Published.
Operated.
These are my own publications and products, built through Fierce & Tame. Not client testimonials. Open them. Judge the work.
01 / Own project · Decision tools
FreeMaltaFrom a question to a next step.
Make complexity usable.
Calculators, practical resources, product journeys and comparisons. A useful interface—not just more information.
What to inspectInteractive tools & decision journeys
Explore FreeMalta
02 / Own project · AI & product contextMaltaInsiderA founder’s point of view.
Give the product a proper hearing.
AI deployment, editorial insight and Trial: use cases, evidence and trade-offs instead of a feature graveyard.
What to inspectProduct narratives & editorial structure
Explore MaltaInsider
03 / Own project · AI-native newsroomNews BeastThe conversation keeps moving.
An editorial operation, not a prompt.
Distinct beats, recurring digests and a publishing system. The live publication shows what the operating model produces.
What to inspectNewsroom organisation & publishing rhythm
Read News Beast
04 / Own project · Specialist newsroomGAMBITYSignals. Risk. Context.
A system built around a subject.
A prediction-markets publication with specialist coverage, a glossary and directories. A different brief, a different editorial world.
What to inspectSpecialist information architecture
Explore Gambity
The published record / June–September 2026 · 100 days · No adsThe receipts,
The receipts,
not the pitch.
2.17MGoogle search impressions
16KGoogle search clicks
282KGoogle AI feature impressions
75.7KBing Copilot & ChatGPT citations
Historical ecosystem figures published by Fierce & Tame—not this page’s traffic, a unique-audience total or a forecast for your project. The measures are different and are not added together.
See the figures & original screensOne conversation.
One useful first step.
Then we prove it.
01 / Understand
The real bottleneck.
Trace the work, the people and the tools. Decide what should change—and what should not.
02 / Scope
A brief you can inspect.
Deliverables, access, costs, responsibilities and success criteria. Agree the smallest useful release.
03 / Build & test
Use it on the actual job.
Test with real inputs and agreed permissions. Keep exceptions visible. Fix what fails.
04 / Hand over
Leave you in control.
Document the system, accounts and operating steps. Agree support separately if it is needed.
Before we speakA few fair
A few fair
questions.
Who will I work with?
Ilhan Irem Yuce. I scope the work, build the system and stay accountable for delivery. If a specialist is needed, that involvement is discussed upfront. There is no anonymous delivery team.
How much will it cost?
The quote separates setup, expected third-party running costs and optional ongoing support. It depends on the workflow, integrations, volume and safeguards. There is no invented starting price or promise of zero running costs.
Will AI publish or act without my approval?
Only within the permissions and rules we agree. Editorial approval, exceptions and sensitive actions can remain human-controlled. A multi-agent newsroom is not a licence to publish unverified claims.
Do I own the system?
Ownership, source-code handover, account access and documentation are specified in the agreement. Wherever practical, services run in your accounts. Third-party products retain their own licences and subscription terms.
Do I need every tool shown here?
No. The workflow decides the stack. A simple form, a scheduled task or a conventional website may be better than an agent. I do not add AI just to make the proposal look sophisticated.
Can you guarantee savings, rankings or AI citations?
No. We agree a baseline and measurable success criteria, then test the result. Search visibility, provider behaviour and operating costs can change. Time savings depend on the work and the review it still needs.
Can you work outside Malta?
Yes. Malta is where the work began, not a limit on where it can be useful. Scope, time zones, access and any country-specific requirements are agreed before work starts.
The next chapter / YoursBuild a business
Tell me what’s
Build a business
that works.
Make room for a life
that matters.
Tell me what’s
taking your time.
You do not need a perfect brief. Tell me what you keep doing manually, what you want to build, or what is getting in the way.
One person. No account-manager relay.
ilhan@freemalta.com Or find me on LinkedInLooking for editorial placements or sponsorship instead? Explore the media kit.
06:10 / A new day. A different way to work.Back to the beginning