Skims Owns London: Kim's Body, Business, Diagnosis
The Skims London flagship is real, it is open, and it is sitting on a $5 billion valuation that Jens Grede is clearly not embarrassed about.
Skims Owns London: Kim's Body, Business, Diagnosis
Kim Kardashian flew into London and somehow managed to open a flagship store, wear three different versions of her own skin, attend London Fashion Week, and reveal a second medical diagnosis on *The Kardashians* — all in the same news cycle. The woman does not do things quietly, and she never does them one at a time.
The Skims London flagship is real, it is open, and it is sitting on a $5 billion valuation that Jens Grede is clearly not embarrassed about. Kim showed up to her own party in shimmering, skin-tight nudes — which is either the most on-brand marketing move in fashion history or proof that she has simply stopped distinguishing between herself and the product. Both readings are correct. At London Fashion Week she appeared in a custom mermaid dress that combined sheer fabric with lace-up corsetry in a way that made the phrase "naked dress" feel newly accurate. The woman wore her store opening on her body. Donatella would understand.
The diagnosis came in the new *Kardashians* trailer, after last season's brain aneurysm scare left the audience genuinely unsettled. Kris Jenner cried. The details are still surfacing, but the edit knew what it was doing — drop the trailer, let the silence do the work, watch the internet fill in the rest. Kim has always understood that vulnerability, framed correctly, is its own kind of power.
Meanwhile, Taylor Swift and Travis Kelce were photographed at his Kansas City restaurant in the kind of low-key domestic contentment that reads as either genuinely sweet or extremely well-timed. The Emmys cameo rumours are circulating. She is, as ever, everywhere and nowhere simultaneously.
Zendaya and Tom Holland surfaced in Los Angeles in what the internet is calling "off-duty date style" — which is a very generous way of saying they were photographed outside. They looked good. They always look good. Tom Holland got a shoutout from Naomi Watts at the San Sebastián Film Festival the same weekend, which is either a coincidence or a reminder that his orbit is quietly enormous.
Sydney Sweeney's Novig campaign is drawing criticism from female athletes. The brand's response, per an industry expert: they know exactly who they're speaking to. That's the whole answer. That's the whole campaign.
Pete Davidson and Colin Jost turned the Staten Island Ferry into a comedy venue and somehow made it work. Nobody saw that coming. They probably did.
*The real story this week isn't the dress or the diagnosis — it's that Kim Kardashian opened a European store and nobody blinked, because at this point, world domination is just her baseline.*
