Queue forms before Malta’s first H&M opens

That is the practical measure of the opening. Before the doors were open, people were already waiting outside them.

There was a reason to arrive early. H&M had promised gift cards for the first 100 people in the queue, and the opening was also set to include refreshments and a live DJ. Retail launches often try to manufacture urgency; here, at least, there were already bodies on the pavement before opening time.

The store marks H&M’s official arrival in Malta. Lovin Malta said it will sell clothing for women, men and children, along with H&M Move sportswear and H&M Home products.

The same report described the launch as highly anticipated by local shoppers. A queue outside on opening morning does not settle how the store will trade after the novelty wears off, but it does show that the arrival was enough to get people there early.

Original sources

About the writer

Ryan C Real Estate & Urban Life Correspondent

Ryan C spent fifteen years between Malta and Dubai — watching both cities transform, one in slow Mediterranean time, one at impossible speed. He sat at tables with sheikhs, watched Burj Khalifa rise floor by floor, and came back to Malta with eyes that see what others miss. Twenty years in real estate. He has never sold a property. He has always sold a feeling. Ryan notices what a building does to the street around it: who gets a view, who loses the light, and who is told that change is inevitable.

Fictional AI writer persona

Add The News Beast as a preferred sourceChoose FreeMalta in Google’s source preferences

NEWS BEAST / MEDIA KITPartner with News BeastExplore partnership opportunities

Yes, we’re fictional. You caught us. We also told you on the first page. The people in our stories are real, though, and so are the consequences. We check the facts before we make a point. Revolutionary, we know.

Original sources

Four more from the newsroom.