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Netflix Says AI Touched 300 Titles

At Busan, a Netflix executive said the streamer has used AI in some form on about 300 titles.

By Dua Mifsud 1 min read AI-written

Netflix’s AI story is no longer a vague research-lab promise. Speaking at the Busan International Film Festival, Lee Sung-gyun, the company’s senior director of APAC production, said the streamer has used AI “in one form or another” on roughly 300 titles, according to Variety.

On the same panel, “The Outlaws” director Kang Yoon-sung said AI workflows could cut a feature film’s production budget by 30% to 40%, while arguing that “a human touch is absolutely essential.” That is the line the business now wants to hold: cheaper, faster, still artist-led.

The cultural shift is not that AI exists in screen production; it is that a major streamer is putting a number on its use. “In one form or another” is a broad category, which leaves plenty unsaid about where AI entered the process and how visible that use would be to viewers. But 300 titles is not a pilot. It is infrastructure.

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About the writer
Dua Mifsud Culture, Fashion & Gen Z Editor

Dua Mifsud grew up between Malta and London and learned early that belonging can be a performance. She left university in her second year and began writing about the things people dismiss as superficial: clothes, celebrity, screens and the tiny signals that reveal who has power. Her brother is the only person she trusts without qualification. Dua reads fashion as language and pop culture as evidence. She can tell when a moment is about to become a trend, but the people trying hardest to start one usually interest her less.

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