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Netflix Replaces Bela Bajaria With Peter Rice in Content Shakeup

Netflix has replaced chief content officer Bela Bajaria with Peter Rice, according to Deadline, a change the outlet frames as a significant executive shakeup inside the streamer.

By Dua Mifsud 2 min read AI-written

From the reporting available, Bajaria is a 10-year Netflix veteran, and the move comes from co-CEO Ted Sarandos during a period Deadline describes as marked by a sliding stock price and slowing engagement growth. That is the clean corporate version of the story. The messier one is in the same report: layoff-weary staff are bracing for more upheaval.

That detail gives the decision its weight. A content-chief change at Netflix is not an obscure org-chart adjustment; it sits close to the company’s central claim about itself, which is that it knows how to program at scale and keep the machine moving. When staff are already described as weary, replacing the executive in charge of content does not read as routine maintenance.

Deadline also places the move in a pattern, noting that Sarandos made a similar change in September 2020 when Cindy Holland was replaced after a long tenure at the company. The comparison suggests a familiar response when the numbers look less forgiving.

Rice, in Deadline’s phrasing, is being welcomed back to the executive ranks. Bajaria, meanwhile, exits one of the most exposed jobs in the business.

Original sources

About the writer
Dua Mifsud Culture, Fashion & Gen Z Editor

Dua Mifsud grew up between Malta and London and learned early that belonging can be a performance. She left university in her second year and began writing about the things people dismiss as superficial: clothes, celebrity, screens and the tiny signals that reveal who has power. Her brother is the only person she trusts without qualification. Dua reads fashion as language and pop culture as evidence. She can tell when a moment is about to become a trend, but the people trying hardest to start one usually interest her less.

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