PRIVATE (SKIMS) · Los Angeles, California

Skims

Redefining body-positive apparel. From viral shapewear to a global retail giant.

Founded 2019

By Kim Kardashian, Jens Grede, Emma Grede

Live Price

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Today

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Symbol

PRIVATE (SKIMS)

2019

Rebranding from Kimono to Skims

Co-founded by Kim Kardashian, Jens Grede, and Emma Grede, the brand initially launched as "Kimono." Following cultural sensitivity backlash over the name, Kardashian demonstrated immediate agility by delaying the launch, rebranding to "Skims," and focusing on inclusive, body-positive shapewear across nine skin-tone shades.

2021

Olympics partnership and valuation doubling

Skims expanded beyond core shapewear into loungewear, sleepwear, and swimwear. In 2021, Skims achieved mainstream athletic validation by becoming the official underwear and loungewear supplier for Team USA at the Tokyo Olympic Games, boosting its valuation past $1.6 billion.

2023

Wellington backing and the $4 Billion milestone

In July 2023, Skims raised $270 million in Series C funding led by asset manager Wellington Management, driving its valuation to $4 billion. The company launched Skims Mens, signing high-profile athlete endorsements including Neymar Jr., Shai Gilgeous-Alexander, and Nick Bosa.

2026

Physical retail buildout and pre-IPO positioning

By mid-2026, Skims generated over $1 billion in annual sales with industry-leading direct-to-consumer profit margins. Expanding from digital storefronts into flagship physical retail locations across New York, Los Angeles, and London, Skims solidified its position as one of the most lucrative consumer retail IPO candidates.

The Numbers

market cap Private (~$5.0B Valuation)

revenue $980M (FY2025)

net income Profitable (High EBITDA margins)

employees 650

ipo year Private (Expected Late 2026 / Early 2027 IPO)

ipo price Private

current ceo Jens Grede

revenue forecast $1.25B (2026 internal target)

Who Owns Skims

Kim Kardashian

Largest individual shareholder and Chief Creative Officer

~33.0%

Jens Grede & Emma Grede

Co-founders and operational leadership

~22.0%

Wellington Management

Lead Series C institutional investor

~12.5%

Thrive Capital & Lone Pine Capital

Growth venture capital backers

~14.5%

Private & Secondary Pool

Allocated for executive equity and option reserves

~18.0%

Frequently Asked Questions

Who founded Skims?

Skims was founded by Kim Kardashian, Jens Grede, Emma Grede.

When was Skims founded?

Skims was founded in 2019.

Where was Skims founded?

Skims was headquartered in Los Angeles, California.

Why was Skims created?

What does Skims do?

Redefining body-positive apparel. From viral shapewear to a global retail giant. Co-founded by Kim Kardashian and Jens Grede, Skims evolved into a $5.0 billion fashion empire. Read the full history, valuation, and IPO timeline of Skims.

How did Skims grow?

Who owns Skims?

Kim Kardashian owns ~33.0%. Jens Grede & Emma Grede owns ~22.0%. Wellington Management owns ~12.5%. Thrive Capital & Lone Pine Capital owns ~14.5%. Private & Secondary Pool owns ~18.0% (Largest individual shareholder and Chief Creative Officer)

How much of Skims does Kim Kardashian own?

Kim Kardashian owns ~33.0% (Largest individual shareholder and Chief Creative Officer)

When did Skims go public?

Skims had its IPO in Private (Expected Late 2026 / Early 2027 IPO), with an initial share price of Private.

How many employees does Skims have?

Skims has approximately 650 employees.

What is Skims's revenue?

Skims generated $980M (FY2025) in revenue. Analysts forecast $1.25B (2026 internal target).

What is Skims's market cap?

Skims has a market capitalisation of Private (~$5.0B Valuation).

Who is the CEO of Skims?

The current CEO of Skims is Jens Grede.

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