Backlink Compare
Backlink Leaderboard · Head-to-Head Comparison
Yelp
#307 of 310 · LDS 1.1
VS
Trustpilot
#191 of 310 · LDS 2.8

Comparing Link Dilution Score, AI visibility, Domain Rating and dofollow status. Scores are calculated using the FreeMalta LDS formula — not Domain Rating alone. How we calculate →

Score comparison

Yelp vs Trustpilot

Link Dilution Score (LDS)
Yelp
1.1
Trustpilot
2.8
AI Visibility Score
Yelp
9.3
Trustpilot
5.7
Domain Rating (DR)
Yelp
90
Trustpilot
94
Full breakdown

Every metric, side by side.

Metric
Yelp
Trustpilot
LDS Score
1.1
2.8
AI Visibility
9.3
5.7
AI Stars
★★★
★★
Domain Rating
90
94
Link Type
Nofollow
Nofollow
Pricing
Free
Free
Category
Review
Directory
Traffic
50M
123.9M
AI Cited
✓ AI cited
✓ AI cited
Verdict

What the scores actually mean.

Trustpilot wins on Link Dilution Score.
Trustpilot scores 2.8 vs Yelp's 1.1. The higher LDS means less link dilution — your backlink carries more weight here. If you can only get listed on one, prioritise Trustpilot.

Both platforms are AI-cited — they appear in AI-generated answers. Either choice gives you AEO and GEO visibility.
Platform detail

What each platform actually is.

Yelp
Yelp (nofollow, DR90) is the dominant local business review platform. While links are nofollow, Yelp profiles rank highly in Google for local searches and are cited by AI systems for business recommendations. Essential for local SEO.
Rank#307 / 310
LDS1.1
AI Score9.3 ★★★
DR90
Link typeNofollow
PricingFree
Trustpilot
Trustpilot (nofollow, DR94) feeds real-time entity context to ChatGPT & Perplexity. Low outbound links maximize equity per listing; essential for bootstrapped founders.
Rank#191 / 310
LDS2.8
AI Score5.7 ★★
DR94
Link typeNofollow
PricingFree
Also compare

Other Review platforms.

Capterra
Yelp vs Capterra
LDS 3.1
Clutch
Yelp vs Clutch
LDS 3
Yelp profile Trustpilot profile Full leaderboard Methodology
Scores are calculated using the FreeMalta Link Dilution Score (LDS) formula. Domain Rating data sourced from Ahrefs. AI citation status based on verified testing across ChatGPT, Perplexity, Claude and Google AI Overviews. Data updated periodically — always verify with current tools before making link building decisions.