Backlink Leaderboard
Link Dilution Score
1.1/10
Diluted link equity
AI Score
9.3/10
High AI visibility
Domain Rating
90/100
50M monthly traffic
Link type
Nofollow
Free to submit · Review
FreeMalta verdict
Submit for AI visibility. Link equity is diluted, but answer engines cite this platform.
About Yelp
Yelp (nofollow, DR90) is the dominant local business review platform. While links are nofollow, Yelp profiles rank highly in Google for local searches and are cited by AI systems for business recommendations. Essential for local SEO.
Score breakdown
Domain authority DR 90
92%
Link type ×0.5 nofollow
36%
Outbound dilution ~2,027,984 links
23%
Verification ×1.05 verified
100%
Final Link Dilution Score
1.1 / 10
vs Review average
Link Dilution Score
1.1 vs 2.4 avg
AI Score
9.3 vs 8 avg
How to get listed
1
Go to biz.yelp.com and search for your business
2
If not found, click "Add your business to Yelp"
3
Fill in your business details including website URL
4
Verify your business via phone or postcard
Best for businesses with a physical location or local service area. Less relevant for fully remote or global SaaS products.
Head to head
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Questions about Yelp
Is a backlink from Yelp worth getting?
Yelp scores 1.1/10 on Link Dilution Score and 9.3/10 on AI Score, ranking #307 of 310 platforms in the FreeMalta leaderboard. Submit for AI visibility. Link equity is diluted, but answer engines cite this platform.
Is the Yelp link dofollow or nofollow?
Links from Yelp are nofollow — they do not pass direct link equity for search rankings. This applies a 0.5× penalty in the LDS calculation. Nofollow links still carry value for referral traffic, brand signals and AI entity verification.
How much does a Yelp listing cost?
Yelp is free to submit to. There is no listing fee.
Why does Yelp have a DR of 90 but an LDS of 1.1?
Domain Rating measures a site's own backlink authority. LDS measures how much of that authority actually reaches you. Yelp has an estimated 2,027,984 outbound links, which dilutes the equity passed per link. Combined with the nofollow status, this produces an LDS of 1.1 out of 10.
Is Yelp cited by AI answer engines?
Yes. Yelp is one of 15 platforms in the FreeMalta leaderboard with confirmed AI citation status. ChatGPT, Perplexity, Claude and Google AI Overviews reference this platform when answering questions about companies, products and tools. A listing here feeds directly into how AI systems describe your business — regardless of dofollow status.
Ready to submit?
Yelp is free to submit to. Ranked #307 of 310 platforms by Link Dilution Score.
Go to yelp.com