Finds leads, writes emails, handles replies and books meetings — without a human doing the manual work. This is what Instantly built when cold email met AI agents.
40,000+
Teams worldwide
∞
Email accounts
14
Day free trial
$47
Starting price/mo
AI made content free. That broke the internet's attention economy — and created the most important competitive advantage of 2026.
Until two years ago, content was the moat. Companies that produced more, better content won more organic traffic, more brand awareness, more inbound leads. Content was expensive — it required writers, strategists, editors, distribution teams. That cost was the barrier.
Then AI made content free. Not cheaper — free. A founder can now produce in an hour what used to take a content team a week. The result: everyone produces more content, the quality floor rose, and the average piece of content gets less attention than ever before. The moat disappeared.
The scarcest resource in 2026 is not content. It is attention. And attention lives in the inbox.
Social media reach is algorithmic — the platform decides who sees your content, and increasingly, it prefers paid reach. LinkedIn's organic reach is declining. Twitter/X is fragmented. Even SEO is under pressure from AI-generated answers that answer questions without sending traffic. Every channel that seemed owned is increasingly rented — from algorithms that can change overnight.
Email is different. Your email list is your asset. Nobody can take it from you. No algorithm decides whether your message gets delivered — either it lands in the inbox or it doesn't, and that's a technical problem you can solve. The inbox is the last genuinely owned distribution channel. Which is why getting there has become the most contested real estate in B2B marketing.
Here is what most companies are doing about it: paying $79-$139/month for LinkedIn Premium, sending InMails that get a 10-18% response rate on a good day, and capping out at a few hundred connections per month. For a Malta company trying to reach decision-makers across Europe — iGaming operators, fintech founders, software buyers — this is a slow, expensive, and algorithmically constrained channel.
The comparison isn't even close when you run the numbers. But the bigger shift is what happened when AI met cold email infrastructure. Outreach used to be a numbers game: send enough emails, get enough replies. The problem was quality — generic emails get ignored, spam filters, and damage your domain reputation. Personalisation was the solution, but personalisation didn't scale.
That constraint no longer exists. Instantly's AI Sales Agent finds prospects, writes genuinely personalised emails, sends from properly warmed-up accounts, reads every reply with AI, responds to interested leads, and books meetings — autonomously, at scale, 24 hours a day. The SDR that never sleeps, never gets demotivated, and costs $47/month.
01 · The Numbers
LinkedIn Premium vs Cold Email vs Instantly.
Channel
LinkedIn Premium
Instantly
Monthly cost
$79–$139/mo
From $47/mo
Sending accounts
1 LinkedIn profile
Unlimited email accounts
Monthly reach
~100–300 InMails
5,000–500,000+ emails
Algorithm dependency
High — LinkedIn controls reach
Zero — you own the channel
AI reply handling
None
AI Reply Agent included
Meeting booking
Manual
Autonomous AI booking
24/7 operation
No — human-dependent
Yes — runs while you sleep
02 · Core Platform
Cold email infrastructure built for scale.
Instantly
Cold Email · AI Outreach · Deliverability
Instantly was built by cold-email operators who got frustrated with expensive, disconnected outreach tools — so they built their own infrastructure and turned it into a platform. The core insight that makes it different: most cold email tools limit you by the number of email accounts you can connect. Instantly doesn't. Unlimited email accounts, unlimited warmup, no artificial ceiling on how much outreach you can run.
For a Malta company doing serious outbound — iGaming operator acquisition, SaaS prospecting, B2B service outreach — this changes the economics entirely. You're not paying per seat or per account. You're paying for the infrastructure, and you scale as fast as your list allows.
End-to-end outbound automation. Finds prospects, writes personalised emails, sends from warmed-up accounts and follows up until a reply comes in.
Autonomous
AI & Automation
AI Reply Agent
Reads every incoming reply, classifies intent, and responds appropriately — booking meetings for interested leads, gracefully exiting uninterested ones.
24/7
Lead Generation · New
Lead Finder Agent
Searches Instantly's B2B database of 160M+ verified contacts. Filter by industry, job title, company size, location. Feeds directly into your sequences.
New
Sales Development
AI SDR / AI BDR
Full sales development rep functionality, automated. SDR handles prospecting and first-touch. BDR handles qualification and pipeline generation.
Autonomous
Deliverability · New
AirMail
Instantly's email infrastructure layer. Warming, reputation monitoring and inbox placement — emails land in the primary tab, not spam.
Infrastructure
Pipeline
Instantly CRM
Built-in pipeline management for outbound sales. Track leads from first touch to booked meeting without switching tools.
Built-in
04 · The Claude Layer
Personalisation at industrial scale.
The limitation of cold email has always been personalisation. Generic emails get ignored. Truly personalised emails convert — but writing a personalised email for each of 10,000 prospects is not possible at human speed. Until now.
Connect Instantly to Claude API via Make.com or n8n. Pull company data from Apollo, pass it through Claude to generate a genuinely personalised opening line for each prospect — referencing their recent LinkedIn post, their company's latest hiring push, their product's positioning. Inject it into your Instantly sequence. The result: personalised outreach at scale, running without a human writing each email.
Instantly + Claude API workflow
Apollo→ find & qualify prospects FullEnrich→ enrich email + phone data Claude API→generate personalised first line per prospect Instantly→ send from warmed-up accounts AI Reply Agent→ handle responses, book meetings
This is the outbound stack the FreeMalta Fractional CAIO service builds. Fully automated, genuinely personalised, running while you sleep. The SDR that costs $47/month and never calls in sick.
05 · Pricing
Simple pricing. No per-account limits.
Growth
$47
/month
1,000 contacts
5,000 emails/month
Unlimited email accounts
Unlimited warmup
Chat support
Hypergrowth
$97
/month
25,000 contacts
125,000 emails/month
Unlimited email accounts
Unlimited warmup
Premium live support
Light Speed
$358
/month
100,000 contacts
500,000 emails/month
SISR system
Everything in Hypergrowth
Enterprise pricing available on request. All plans include 14-day free trial.
06 · Honest Assessment
When Instantly is the right call — and when it isn't.
Works well for
High-volume cold email outreach at scale
Teams with multiple email domains and accounts
Operators who want deliverability built in, not bolted on
Integrating with Apollo or FullEnrich for lead data
AI-automated reply handling and meeting booking
Malta B2B companies reaching European decision-makers
Less suited for
Heavy image personalisation — use Lemlist for that
LinkedIn outreach automation — different channel
Full CRM and pipeline management — use Nutshell or Zoho
Newsletter and inbound email marketing — use Brevo
An AI Sales Agent automates outbound prospecting end-to-end — finding leads, writing personalised emails, handling replies, and booking meetings — without a human SDR doing the manual work. Instantly's AI Sales Agent runs this 24/7 across unlimited email accounts.
How is Instantly different from Lemlist or Apollo?
Apollo finds and qualifies contacts. Lemlist focuses on personalised sequences with image personalisation and LinkedIn steps. Instantly is built for high-volume cold email infrastructure — unlimited sending accounts, AI-powered reply handling, deliverability built in. They serve different parts of the outbound stack and work well together.
What does Instantly's AI SDR actually do?
Instantly's AI SDR finds leads from its B2B database, writes personalised outreach using AI, sends emails from warmed-up accounts, detects positive replies, and books meetings autonomously. It runs 24/7 without a human in the loop for each step.
How much does Instantly cost?
Instantly's Outreach plans start from $47/month (Growth: 1,000 contacts, 5,000 emails/month) up to $358/month (Light Speed: 100,000 contacts, 500,000 emails/month). All plans include unlimited email accounts and warmup. Enterprise pricing is custom.
Can Instantly work with Claude API for personalisation?
Yes — and this is where it gets powerful. Connect Instantly to Claude API via Make.com or n8n. Pull company data from Apollo, pass it through Claude to generate a genuinely personalised opening line for each prospect, inject it into your Instantly sequence. Personalised outreach at industrial scale, running without a human writing each email.
FreeMalta Partner
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14 days free. No credit card. Unlimited email accounts from day one.
