AI & Automation Stack · FreeMalta
Outbound Sales Stack
Find the right people. Get their contact data. Reach out — personally, at scale. Manage what comes back. Four tools, one workflow. No LinkedIn template required.
Enrich
FullEnrich
Contact data
Target
Apollo.io
Prospect DB
Reach
Lemlist
Cold outreach
or AmpleMarket
Close
Nutshell
CRM
or Brevo
1
FullEnrich
Contact Enrichment
Real scenario
You have a list of 200 companies from Apollo. You have names and LinkedIn URLs. You need email addresses and phone numbers — and Apollo's data is incomplete for 40% of them.
FullEnrich runs a waterfall search across 15+ data providers simultaneously — Hunter, Dropcontact, Snov, Prospeo and more — in priority order. One API call. Best available data wins. Hit rate goes from 60% to 85%+.
FullEnrich runs a waterfall search across 15+ data providers simultaneously — Hunter, Dropcontact, Snov, Prospeo and more — in priority order. One API call. Best available data wins. Hit rate goes from 60% to 85%+.
Works well when
Apollo data has gaps
You have LinkedIn URLs to enrich
You need phone numbers, not just emails
GDPR-compliant B2B outreach in Europe
Watch out
Charges per enrichment — budget your list size
Some provider data is months old
Not a standalone prospecting tool — combine with Apollo
2
Apollo.io
Prospect Database
Real scenario
You want to reach Heads of Product at iGaming companies in Malta with 50–200 employees. Apollo lets you filter by: industry →
Result: 34 contacts. Export to CSV, pass to FullEnrich for email enrichment, load into Lemlist. You now have a laser-targeted list that would have taken a junior researcher two days to build manually.
iGaming, location → Malta, headcount → 50-200, seniority → Director+, department → Product.Result: 34 contacts. Export to CSV, pass to FullEnrich for email enrichment, load into Lemlist. You now have a laser-targeted list that would have taken a junior researcher two days to build manually.
Works well when
You have a clear ICP (Ideal Customer Profile)
Targeting specific roles, industries, locations
Building lists under 500 — quality over volume
Free tier covers small teams getting started
Watch out
Data quality varies by region — stronger in US/UK
Malta-specific data is thinner than major markets
Combine with FullEnrich for best email hit rates
3
Lemlist
Cold Outreach
Real scenario
Your 34-person Apollo list is enriched and loaded. Lemlist sends a 4-step sequence: email day 1 → LinkedIn visit day 3 → follow-up email day 6 → final email day 12. Each email has a personalised first line pulled from the prospect's LinkedIn bio or recent company news.
Where it gets interesting: connect Lemlist to Make.com, then to Claude API. For each contact, Claude reads their LinkedIn summary and company description, writes a personalised opening line. Automatically. 34 genuinely different emails, not 34 copies of the same template.
Where it gets interesting: connect Lemlist to Make.com, then to Claude API. For each contact, Claude reads their LinkedIn summary and company description, writes a personalised opening line. Automatically. 34 genuinely different emails, not 34 copies of the same template.
Claude API layer
Apollo contact data → Make.com webhook → Claude API →
Personalised first line → Lemlist variable inject → Send
Personalised first line → Lemlist variable inject → Send
This is what separates automated outreach that works from spam. Claude reads the person's actual context and writes something relevant. Not "Hi {{first_name}}, I came across your profile." Something real.
Works well when
You control your own sequences
Multichannel: email + LinkedIn steps
Claude personalisation layer on top
Lists under 1,000 — quality focus
Watch out
Requires proper email domain warmup
Inbox deliverability needs attention
Not a set-and-forget tool — monitor replies
4
Nutshell
CRM & Pipeline
Real scenario
Three people replied from your 34-person sequence. One wants a call, one wants pricing, one said "not now." Nutshell captures all three — different pipeline stages, different follow-up tasks, different email sequences triggered automatically based on their response type.
When someone says "not now" — Nutshell puts them into a 90-day nurture sequence with 3 touchpoints. No manual work. When someone asks for pricing — deal created, task assigned, follow-up reminder set. The CRM does the remembering so you don't have to.
When someone says "not now" — Nutshell puts them into a 90-day nurture sequence with 3 touchpoints. No manual work. When someone asks for pricing — deal created, task assigned, follow-up reminder set. The CRM does the remembering so you don't have to.
Works well when
Small to mid-size B2B sales teams
You need pipeline + email in one tool
Simple, clean interface teams actually use
Integrates with Lemlist and Aircall
Watch out
Not for complex enterprise sales cycles
Reporting less powerful than Salesforce/HubSpot
Use Brevo instead if email marketing is primary need
FreeMalta builds what it recommends.
News Beast. AnotherCandidate. This platform.
AI agents. Automated newsrooms. Workflows that run while you sleep.
AI agents. Automated newsrooms. Workflows that run while you sleep.
No templates. No "I came across your profile." No decks full of buzzwords.
If you need it built — let's talk.
Fractional CAIO
Off The Record
Frequently Asked Questions
What is an outbound sales stack?
An outbound sales stack is a set of tools that work together to find prospects, enrich their contact data, send personalised outreach and manage the pipeline. The FreeMalta Outbound Sales Stack combines FullEnrich, Apollo, Lemlist and Nutshell — four tools that integrate with each other and cover the full outbound cycle from data to close.
Do I need technical skills to use these tools?
No. All four tools have no-code interfaces. The most technical step is connecting your email domain for cold outreach — which takes about 20 minutes with any standard domain provider. Everything else is drag-and-drop or CSV upload.
How much does this stack cost per month?
Apollo has a free tier. Lemlist starts from approximately €39/month. FullEnrich charges per enrichment. Nutshell starts from approximately $13/month. A fully functional outbound stack for a small team costs under €100/month — a fraction of what a single sales hire costs.
What is the difference between Lemlist and AmpleMarket?
Lemlist is a cold email and multichannel outreach tool where you manage the sequences yourself. AmpleMarket is a more fully AI-powered sales platform that automates more of the prospecting and sequencing process. Lemlist gives you more control. AmpleMarket gives you more automation. Both are in the FreeMalta partner ecosystem.
Can I use Claude or AI inside this stack?
Yes — and this is where it gets interesting. Claude API can be used via Make.com or N8N to personalise outreach at scale: pull company data from Apollo, pass it to Claude, get a personalised first line for each prospect, inject it into your Lemlist sequence. Fully automated, genuinely personalised. This is what the FreeMalta Fractional CAIO service builds.
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