AI & Automation Stack · FreeMalta
Lead Generation Stack
Find the right companies. Identify the right people. Capture them through every channel — cold email, social DMs, website forms. Qualify automatically with Claude. This is the top of the funnel, automated.
Find
Apollo.io
Prospect DB
Enrich
FullEnrich
Contact data
Outreach
Lemlist
Cold email
Nurture
Brevo
Email flows
or ManyChat
Social
ManyChat
DM capture
or Brevo
1
Apollo.io
Prospect Database
Real scenario
You want to target HR Directors at iGaming companies in Malta with 100–500 employees. Apollo filters by: industry →
Result: 28 contacts. Export to CSV. Pass to FullEnrich to find their email addresses. You have a laser-targeted list in 5 minutes that a researcher would take two days to build manually.
iGaming, location → Malta, headcount → 100-500, department → HR, seniority → Director+.Result: 28 contacts. Export to CSV. Pass to FullEnrich to find their email addresses. You have a laser-targeted list in 5 minutes that a researcher would take two days to build manually.
Works well when
You have a clear ICP — role, industry, size, location
Building lists under 500 — quality over volume
Free tier covers small teams starting out
Combine with FullEnrich for best hit rates
Watch out
Malta-specific data is thinner than US/UK
Email data incomplete — always use FullEnrich on top
Data freshness varies — verify before large sends
2
FullEnrich
Contact Enrichment
Real scenario
Your 28-person Apollo list has names and LinkedIn URLs but email addresses for only 17 of them. FullEnrich runs a waterfall search across 15+ data providers simultaneously — Hunter, Dropcontact, Snov, Prospeo and more. It finds emails for 24 of the 28. Hit rate: 86%.
The 4 it couldn't find? Not worth pursuing — if 15 providers can't find them, they're likely not reachable via email.
The 4 it couldn't find? Not worth pursuing — if 15 providers can't find them, they're likely not reachable via email.
Works well when
Apollo data has email gaps
You have LinkedIn URLs to enrich from
Need phone numbers as well as email
GDPR-compliant B2B enrichment in Europe
Watch out
Charges per enrichment — budget your list size
Some data is months old — verify key contacts
Not a standalone tool — use after Apollo
3
Lemlist
Cold Outreach
Real scenario — with Claude API personalisation
Your enriched list of 24 is ready. Before loading into Lemlist, Make.com passes each contact to Claude API with their company description and LinkedIn summary. Claude writes a personalised first line for each person — referencing their recent company news, their role, or a specific industry challenge.
Lemlist injects the personalised line into the email template. 24 genuinely different emails go out. Not "Hi {{first_name}}, I came across your profile." Something that proves you actually looked.
Lemlist injects the personalised line into the email template. 24 genuinely different emails go out. Not "Hi {{first_name}}, I came across your profile." Something that proves you actually looked.
Claude API personalisation layer
Apollo + FullEnrich data → Make.com → Claude API (personalised first line) → Lemlist variable inject → Send
This is what separates 2% reply rates from 8% reply rates. The personalisation is real because Claude reads their actual context — not a mail merge template.
4
Brevo + ManyChat
Nurture & Social Capture
Two channels, one pipeline
Brevo handles email nurture — the leads who didn't reply to outreach go into a 90-day sequence: 3 value-first emails spaced 30 days apart. No hard sell. Just useful content that keeps FreeMalta top of mind until they're ready.
ManyChat handles social capture — when someone comments "GUIDE" on your Instagram post, ManyChat DMs them the resource automatically, captures their email, and adds them to your Brevo list. Social traffic converts to owned contacts without any manual work.
ManyChat handles social capture — when someone comments "GUIDE" on your Instagram post, ManyChat DMs them the resource automatically, captures their email, and adds them to your Brevo list. Social traffic converts to owned contacts without any manual work.
Works well when
Long sales cycles — nurture over months
Social audiences that need warming up
Lead magnet distribution via Instagram/Facebook
Building an owned email list from social
Watch out
Brevo deliverability needs domain warming
ManyChat flows need regular review — platform changes
Don't over-automate — nurture needs human moments
FreeMalta builds what it recommends.
News Beast. AnotherCandidate. This platform.
AI agents. Automated newsrooms. Workflows that run while you sleep.
AI agents. Automated newsrooms. Workflows that run while you sleep.
No templates. No "I came across your profile." No decks full of buzzwords.
If you need it built — let's talk.
Fractional CAIO
Off The Record
Frequently Asked Questions
What is the difference between lead generation and outbound sales?
Lead generation is the process of identifying and capturing potential customers — building the list. Outbound sales is the process of reaching out to that list and converting them. The FreeMalta Lead Generation Stack focuses on the top of the funnel: finding the right companies, enriching contact data, and qualifying leads before they enter an outreach sequence. The Outbound Sales Stack takes over from there.
What is the difference between Apollo and FullEnrich?
Apollo is a prospecting database — you use it to find and filter potential customers from 275M+ contacts. FullEnrich is an enrichment tool — you use it to find the contact data (email, phone) for people you've already identified. In the FreeMalta stack, Apollo builds the target list and FullEnrich fills in the contact data gaps that Apollo misses. Together, hit rates go from 60% to 85%+.
How does ManyChat fit into lead generation?
ManyChat handles lead capture through conversational channels — Instagram DMs, WhatsApp, Facebook Messenger. When someone comments a keyword on your Instagram post, ManyChat automatically DMs them, captures their contact details, and adds them to your list. This is top-of-funnel lead generation that runs automatically while you sleep. The leads flow into Brevo for nurture or directly into your CRM.
How does Claude API improve lead qualification?
Claude API can be used via N8N or Make.com to automatically qualify leads before they enter your outreach sequence. Pass a lead's company description, job title and LinkedIn summary to Claude — it scores the fit against your ICP (Ideal Customer Profile), generates a qualification summary, and routes the lead to the appropriate sequence or queue. High-fit leads go to immediate outreach. Low-fit leads go to a long-term nurture sequence. No manual qualification needed.
What is the cost of this lead generation stack?
Apollo has a free tier that covers small teams. FullEnrich charges per enrichment — budget based on your list size. Lemlist starts from approximately €39/month. Brevo has a generous free tier up to 300 emails/day. ManyChat starts free with paid tiers for larger contact lists. A fully functional lead generation stack for a small team costs under €100/month — and can generate hundreds of qualified leads per month when set up correctly.
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