Find them. Verify them.
Fill the pipeline.

Lead generation is the process of identifying and capturing potential customers — building the list. Outbound sales is the process of reaching out to that list and converting them. The FreeMalta Lead Generation Stack focuses on the top of the funnel: finding the right companies, enriching contact data, and qualifying leads before they enter an outreach sequence. The Outbound Sales Stack takes over from there.

Apollo is a prospecting database — you search and filter 275M+ contacts to build a targeted list. BookYourData sells pre-verified, ready-to-download lists segmented by industry, country, job title and company size. Use Apollo when you want full control over filters and are willing to enrich the data yourself. Use BookYourData when you need a verified list fast — one-time campaign, new market test, or no appetite for a monthly subscription.

Apollo is a prospecting database — you use it to find and filter potential customers from 275M+ contacts. FullEnrich is an enrichment tool — you use it to find the contact data (email, phone) for people you've already identified. In the FreeMalta stack, Apollo builds the target list and FullEnrich fills in the contact data gaps that Apollo misses. Together, hit rates go from 60% to 85%+.

Zoho is an all-in-one business suite — CRM, email, marketing automation, helpdesk, project management and finance — all under one subscription. For Malta-based SMEs that want to avoid tool sprawl, Zoho covers the full lifecycle from lead capture to closed deal to customer support without switching platforms. It integrates with Apollo, Lemlist and Brevo via native connectors and n8n. For teams that want simplicity and breadth over deep specialisation in any single tool, Zoho is the practical choice.

Claude API can be used via n8n to automatically qualify leads before they enter your outreach sequence. Pass a lead's company description, job title and LinkedIn summary to Claude — it scores the fit against your ICP (Ideal Customer Profile), generates a qualification summary, and routes the lead to the appropriate sequence or queue. High-fit leads go to immediate outreach. Low-fit leads go to a long-term nurture sequence. No manual qualification needed.

WhatConverts tells you which marketing channels, campaigns and keywords are generating real leads — not just traffic. It tracks calls, form fills, chats and transactions, and ties each back to the specific source. If you're running Google Ads, SEO and LinkedIn simultaneously, WhatConverts shows you which one is actually producing leads worth pursuing. Without it, you're optimising blind.

Apollo has a free tier that covers small teams. BookYourData charges per record — no subscription needed. FullEnrich charges per enrichment — budget based on list size. Lemlist starts from approximately €39/month. Brevo has a generous free tier up to 300 emails/day. Zoho CRM starts from €14/user/month. WhatConverts from $30/month. A fully functional stack for a small team runs under €150/month.