Backlink Leaderboard
Link Dilution Score
1.6/10
Diluted link equity
AI Score
3.6/10
Low AI visibility
Domain Rating
91/100
1.5B monthly traffic
Link type
Nofollow
Free to submit · Community
FreeMalta verdict
Low cost, low risk. Worth submitting, but not a priority.
About Reddit
Reddit (nofollow, DR91) links pass no juice but the platform is one of the most cited sources in AI search — Google AI Overviews pull from Reddit heavily. A presence in relevant subreddits builds brand mentions that AI systems actually use.
Score breakdown
Domain authority DR 91
93%
Link type ×0.5 nofollow
36%
Outbound dilution ~822,021 links
33%
Verification ×1.05 verified
100%
Final Link Dilution Score
1.6 / 10
vs Community average
Link Dilution Score
1.6 vs 2 avg
AI Score
3.6 vs 3.4 avg
How to get listed
1
Create a Reddit account and build some karma first
2
Find subreddits relevant to your product category
3
Contribute genuinely helpful posts and comments over time
4
Share your product only in subreddits that explicitly allow it — check the rules
Reddit communities are hostile to promotional content. Focus on genuinely helpful posts. Self-promotion without community value gets downvoted and removed.
Head to head
Similar platforms
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Questions about Reddit
Is a backlink from Reddit worth getting?
Reddit scores 1.6/10 on Link Dilution Score and 3.6/10 on AI Score, ranking #298 of 310 platforms in the FreeMalta leaderboard. Low cost, low risk. Worth submitting, but not a priority.
Is the Reddit link dofollow or nofollow?
Links from Reddit are nofollow — they do not pass direct link equity for search rankings. This applies a 0.5× penalty in the LDS calculation. Nofollow links still carry value for referral traffic, brand signals and AI entity verification.
How much does a Reddit listing cost?
Reddit is free to submit to. There is no listing fee.
Why does Reddit have a DR of 91 but an LDS of 1.6?
Domain Rating measures a site's own backlink authority. LDS measures how much of that authority actually reaches you. Reddit has an estimated 822,021 outbound links, which dilutes the equity passed per link. Combined with the nofollow status, this produces an LDS of 1.6 out of 10.
Is Reddit cited by AI answer engines?
Yes. Reddit is one of 15 platforms in the FreeMalta leaderboard with confirmed AI citation status. ChatGPT, Perplexity, Claude and Google AI Overviews reference this platform when answering questions about companies, products and tools. A listing here feeds directly into how AI systems describe your business — regardless of dofollow status.
Ready to submit?
Reddit is free to submit to. Ranked #298 of 310 platforms by Link Dilution Score.
Go to reddit.com