Sales Tools · FreeMalta Duel
Lemlist
Cold email that actually gets replies.
vs
Instantly
Cold email infrastructure that scales.
All-in-one multichannel personalization versus unlimited mailbox sending infrastructure?
The personalization pioneer meeting the high-volume inbox scaling engine.
Lemlist bundles a contact database, LinkedIn steps, and image customization into per-seat pricing, whereas Instantly focuses on unlimited email accounts, warmup, and massive volume at a flat cost.
If your Malta agency or B2B shop runs dozens of secondary sending domains to push thousands of emails daily, Instantly is built for it. If you run a tight team focused on multi-channel depth per lead, Lemlist takes the lead.
ROUND 01
What it actually does
Core purpose
Executes multichannel campaigns (Email + LinkedIn + Phone) backed by a 450M+ built-in contact database.
Provides unlimited email sending accounts, automated warm-up, and centralized unibox management across infrastructure.
Instantly wins on raw email scaling capacity; Lemlist wins on built-in multichannel features.
ROUND 02
Skin in the Game
Who carries the risk
Bundles deliverability management and sequence checkpoints natively within user seats.
Relies on unlimited built-in warm-up pools and dedicated IP options to safeguard high-volume sender reputations.
Both offer reliable safeguard mechanisms, though structured differently across pricing models.
ROUND 03
The real cost
Price vs total cost
Email plan at $69/month per workspace (unlimited users), Multichannel at $109/month per user, which accumulates costs quickly as you add team members.
Flat-rate account tiers starting around $47 to $97/month with unlimited sending accounts included.
Instantly is far more economical for high-volume senders managing multiple domains.
ROUND 04
The Malta angle
Local reality
Great for boutique Malta service providers doing targeted, high-touch outreach to European clients.
Extremely popular among Malta-based lead generation agencies scaling multiple client campaigns simultaneously.
For aggressive volume outbound from Malta, Instantly delivers better unit economics.
The Verdict
Instantly wins for high-volume email scaling; Lemlist wins for all-in-one multichannel depth.
Choose this when
Lemlist
You want LinkedIn automation, image personalization, and contact data bundled into a single user seat.
Start with Lemlist
Choose this when
Instantly
You manage multiple domains and need unlimited email accounts and warm-up at a predictable flat rate.
Start with Instantly
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