Apple vs Samsung

Steve Jobs, Steve Wozniak, and Ronald Wayne founded Apple Computer on April 1, 1976, in the garage of Jobs' childhood home in Los Altos, California. Wozniak had designed the Apple I — a bare circuit board with no keyboard, case, or display — and Jobs saw the commercial potential. Wayne, who co-signed the founding documents, sold his 10% stake back for $800 just twelve days later. That stake would eventually be worth over $700 billion.

After a boardroom power struggle with CEO John Sculley — a man Jobs himself had recruited from Pepsi with the now-famous line "Do you want to sell sugar water for the rest of your life, or do you want to come with me and change the world?" — Jobs was stripped of his duties and left Apple in September 1985. He founded NeXT and later acquired Pixar for $10 million. Both decisions would prove transformative.

By 1997, Apple was burning through cash at a catastrophic rate and was reportedly 90 days from insolvency. In a move that stunned the industry, Apple acquired NeXT for $429 million — and brought Steve Jobs back. At Macworld that year, Bill Gates appeared on screen via satellite to announce Microsoft's $150 million investment in Apple. The crowd booed. But the cheque cleared.

On January 9, 2007, Jobs announced that Apple was reinventing the phone. Microsoft CEO Steve Ballmer publicly dismissed it: "There's no chance the iPhone is going to get any significant market share." He was wrong. The iPhone became the most profitable consumer product in history, generating over $1 trillion in cumulative revenue and establishing Apple as the defining technology company of the 21st century.

On August 2, 2018, Apple became the first publicly traded U.S. company to reach a $1 trillion market capitalisation. It then crossed $2 trillion in 2020, $3 trillion in 2022, and by mid-2026 had reached $4.36 trillion — a figure larger than the GDP of Germany. The Services segment, which includes the App Store, iCloud, and Apple Music, now generates over $100 billion annually and commands margins that rival the most profitable software companies on earth.

After years of criticism for lagging behind in AI, Apple launched Apple Intelligence across its device ecosystem in 2025 and 2026, partnering with Google to integrate Gemini directly into Siri. The strategy — on-device AI with a privacy-first model, rather than massive cloud infrastructure buildout — proved controversial but financially vindicated. Q1 fiscal 2026 revenue hit a record $143.8 billion, up 16% year-over-year, with iPhone sales surging 23%. Apple had shifted 25% of iPhone production to India to reduce geopolitical risk, and analysts at Wedbush were calling the upcoming iPhone 18 cycle a generational buying opportunity.

Lee Byung-chul founded Samsung — meaning "three stars" in Korean — in 1938 in Suwon, South Korea as a small trading company selling dried fish, vegetables, and noodles. The company had 40 employees. Korea was under Japanese colonial rule. Lee expanded into sugar refining, wool, and insurance in the 1940s and 1950s, building Samsung into one of Korea's first major conglomerates — known as a chaebol — through relationships with the postwar South Korean government.

Samsung entered the electronics business in 1969, initially making black-and-white televisions under licence from Japanese manufacturers. The South Korean government's industrial policy actively supported chaebol expansion into strategic industries, providing cheap loans and trade protection. Samsung Electronics grew rapidly by producing consumer electronics for export — initially as an OEM manufacturer for foreign brands. The relationship between Samsung and the South Korean state has remained close and occasionally controversial ever since.

Lee Byung-chul announced Samsung would enter the semiconductor business in 1983 — a decision that Korean banking analysts considered reckless. Samsung had no semiconductor expertise, no technology, and would be competing against Japanese and American companies with decades of advantage. Lee invested $100 million of his personal fortune and sent engineers to study American chip manufacturers. Within a decade, Samsung was the world's largest producer of DRAM memory chips. The bet became one of the most successful industrial strategy decisions in economic history.

Samsung had manufactured components for Apple — processors, displays, and memory — since the original iPhone. In 2010, Samsung launched the Galaxy S smartphone directly competing with the iPhone, while remaining Apple's largest supplier. The two companies spent years simultaneously as each other's biggest customer and biggest competitor. In 2016, Samsung launched the Galaxy Note 7 to acclaim — until batteries began catching fire. Samsung recalled 2.5 million devices, replaced them, then recalled the replacements when they also caught fire. Airlines banned the Note 7. Samsung permanently discontinued it, writing off $5.3 billion. CEO Lee Jae-yong was arrested on bribery charges months later.

Samsung reported full-year 2025 revenues of KRW 333.6 trillion — approximately $230 billion — and operating profit of KRW 43.6 trillion, up 33% from 2024. The Q4 2025 performance was historic: quarterly revenue of KRW 93.8 trillion and operating profit of KRW 20.1 trillion — tripling year-on-year — driven by surging AI data center demand for memory chips. Samsung's chip division alone generated KRW 16.4 trillion in Q4 operating profit. Samsung had finally received Nvidia approval for its HBM3E high-bandwidth memory chips after lagging behind SK Hynix, and had begun sampling its next-generation HBM4. The company that had started selling dried fish in 1938 was now the world's largest memory chip manufacturer, supplying the AI infrastructure that was remaking the global economy.