PRIVATE · New York City, New York
Doola
Turned complex US corporate incorporation into a simple checkout button for international founders.
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PRIVATE
2020
The Y Combinator remote formation insight
Doola was originally launched under the name "StartPack" in late 2020 by Arjun Mahadevan and JP Pincheira during the peak of the remote work boom. While participating in the prestigious Y Combinator accelerator program, Mahadevan noticed a major global bottleneck: thousands of brilliant international entrepreneurs wanted to launch US businesses but were completely blocked by bureaucratic state red tape. Opening a US LLC required physical mail addresses, complex IRS tax filings, and American bank accounts that were historically impossible to secure from overseas without expensive corporate lawyers.
2022
The rebranding and the $8 million scale-up
In 2022, the startup officially rebranded as Doola and closed a critical $8 million Series A funding round led by Nexus Venture Partners, with participation from high-profile fintech angels like Vlad Tenev (CEO of Robinhood). The team used this capital to build an automated, all-in-one "Business-in-a-Box" platform. Doola automated the entire pipeline: registering the company with state governments, instantly securing an Employer Identification Number (EIN) from the IRS, and setting up a fully functional corporate bank account in under a week through a single digital checkout interface.
2024
The IRS compliance lock-in monetization strategy
Doola transformed its business model from a one-time formation fee into a highly lucrative recurring software subscription by launching Doola Total Compliance. The company realized that while forming a company was easy, international founders were deeply terrified of violating complex US tax laws. By automating annual IRS state filings, franchise tax payments, and bookkeeping requirements through automated software scripts, Doola locked in thousands of global entrepreneurs into multi-year recurring payment contracts, dramatically boosting its lifetime customer value metrics.
2026
The global decentralized founder infrastructure
By mid-2026, Doola expanded its operations to become the primary decentralized legal engine for the international creator and tech economies, forming over 65,000 companies across 180 countries. Under CEO Arjun Mahadevan, the platform integrated localized banking rails and automated cross-border visa consulting tools directly into its suite. Total ARR (Annual Recurring Revenue) surged past $38 million, fueled heavily by thousands of international AI developers who incorporated US entities via Doola to gain instant access to Silicon Valley cloud compute and capital infrastructure.
Frequently Asked Questions
Who founded Doola?
Doola was founded by Arjun Mahadevan, JP Pincheira.
When was Doola founded?
Doola was founded in 2020.
Where was Doola founded?
Doola was headquartered in New York City, New York.
Why was Doola created?
Doola was originally launched under the name "StartPack" in late 2020 by Arjun Mahadevan and JP Pincheira during the peak of the remote work boom. While participating in the prestigious Y Combinator accelerator program, Mahadevan noticed a major global bottleneck: thousands of brilliant international entrepreneurs wanted to launch US businesses but were completely blocked by bureaucratic state red tape. Opening a US LLC required physical mail addresses, complex IRS tax filings, and American bank accounts that were historically impossible to secure from overseas without expensive corporate lawyers.
What does Doola do?
Turned complex US corporate incorporation into a simple checkout button for international founders. Doola turned complex US company formation into a one-click digital product for global founders. Discover the hidden history of Doola.
How did Doola grow?
By mid-2026, Doola expanded its operations to become the primary decentralized legal engine for the international creator and tech economies, forming over 65,000 companies across 180 countries. Under CEO Arjun Mahadevan, the platform integrated localized banking rails and automated cross-border visa consulting tools directly into its suite. Total ARR (Annual Recurring Revenue) surged past $38 million, fueled heavily by thousands of international AI developers who incorporated US entities via Doola to gain instant access to Silicon Valley cloud compute and capital infrastructure.
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