PRIVATE · McLean, Virginia

Mars

A fiercely private family dynasty managing a jaw-dropping $65 billion empire split between iconic confectionery treats and global veterinary health grids.

Founded 1911

By Franklin Clarence Mars

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1911

The Tacoma kitchen counter origins and the Milky Way explosion

Frank Mars began hand-dipping chocolates in his Tacoma, Washington kitchen counter alongside his wife. The company achieved explosive financial success in 1923 after introducing the Milky Way bar, which was brilliantly engineered by his son Forrest Mars Sr. to taste like a premium malted milkshake but cost far less to mass-produce.

1935

The European pet care pivot and the multi-category mutation

Following a bitter family estrangement, Forrest Mars Sr. moved to the United Kingdom, where he independently purchased Chappel Bros, a pioneering British canned dog food company. This brilliant acquisition laid the foundation for Mars Petcare, transforming the candy company into a multi-category consumer goods giant.

2017

The $9.1 billion VCA acquisition and the absolute veterinary takeover

Mars executed a massive, highly unexpected $9.1 billion acquisition of VCA Inc., absorbing hundreds of animal hospitals across North America. This transaction consolidated Mars' position as the single largest provider of private veterinary medicine and diagnostics on Earth, making pet care more profitable than its candy division.

2026

The Kellanova mega-acquisition closing and $65 billion revenue scale

By mid-2026, Mars, Incorporated finalized its monumental, industry-shifting acquisition of Kellanova, absorbing iconic snack brands like Pringles and Cheez-It into its portfolio. Under the tight control of the billionaire Mars family, the private conglomerate saw its consolidated global revenues surge past $65 billion.

Frequently Asked Questions

Who founded Mars?

Mars was founded by Franklin Clarence Mars.

When was Mars founded?

Mars was founded in 1911.

Where was Mars founded?

Mars was headquartered in McLean, Virginia.

Why was Mars created?

What does Mars do?

A fiercely private family dynasty managing a jaw-dropping $65 billion empire split between iconic confectionery treats and global veterinary health grids. Explore the private empire of Mars, Inc., spanning from the classic Milky Way bar to its $65 billion veterinary care and modern Kellanova snacking footprint.

How did Mars grow?

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