Nutella (Ferrero Group)

Following his father's early post-war hazelnut paste experiments, Michele Ferrero successfully modified the underlying recipe into a much smoother, easily spreadable loaf called Supercrema. This version allowed working-class Italian families to stretch expensive breakfast spreads across large portions of daily bread.

Michele Ferrero further refined the recipe by adding vegetable oil to guarantee permanent spreadability, pouring the mixture into iconic glass jars and officially renaming it Nutella. The product achieved immediate cultural adoption across Europe, rapidly transforming breakfast habits from traditional butter to chocolate.

To lock down its vast, highly vulnerable ingredient supply chain against poor weather cycles, Ferrero purchased Oltan Group, the world's leading hazelnut processor based in Turkey. This critical acquisition guaranteed that the brand could reliably source the massive hazelnut volumes required to fuel its global production lines.

As part of Ferrero Group's record €19.3 billion fiscal year performance, the brand rolled out its highly anticipated "Nutella Plant-Based" variant across Europe. This innovative vegan formulation substituted milk components with chickpeas and rice syrup to target modern plant-based consumer demographics.