BRBY · London, United Kingdom

Burberry

The British heritage brand that turned functional, weather-proof outerwear into the globally recognized identity of English luxury.

Founded 1856

By Thomas Burberry

Live Price

—

Today

—

Symbol

BRBY

1856

The gabardine innovation

Thomas Burberry founded the company in Basingstoke, England, with a focus on creating outdoor clothing for the British climate. His major breakthrough was "gabardine," a breathable, weather-resistant, and incredibly durable fabric. The brand became famous for the iconic trench coat, which was originally developed for military officers during the First World War and eventually became a global fashion essential.

1999

The luxury pivot and the check-pattern crisis

Burberry shifted its focus from functional outerwear to high-fashion luxury. However, the brand struggled in the early 2000s as its signature "check" pattern was over-licensed and became associated with "chav" culture in the UK, damaging its premium reputation. It took years of intense brand management and a complete overhaul of its product line to restore the brand’s high-fashion credibility.

2018

The high-fashion redesign

Burberry aggressively pivoted to a more modern, high-fashion aesthetic. By hiring innovative creative directors and focusing on younger, runway-ready designs, the brand successfully distanced itself from its "heritage-only" image. The company invested in digital-first retail and experimental fashion shows to regain its place as a relevant, top-tier luxury fashion house.

2024

The heritage re-centering

After attempting too much modernization, Burberry began a strategic re-centering. The brand realized that its core equity was in British heritage and classic, high-quality luxury pieces. It began a major effort to balance its edgy, new fashion direction with the timeless trench coats and classic designs that formed its original, unshakeable market position.

2026

The enduring British luxury icon

By mid-2026, Burberry operates as the definitive British luxury house. It has successfully navigated the difficult balance between its functional, heritage roots and the demands of modern, high-end fashion. Under the current strategic direction, the brand continues to capitalize on its unique, recognizable identity to maintain a strong presence in the global luxury goods market.

Frequently Asked Questions

Who founded Burberry?

Burberry was founded by Thomas Burberry.

When was Burberry founded?

Burberry was founded in 1856.

Where was Burberry founded?

Burberry was headquartered in London, United Kingdom.

Why was Burberry created?

What does Burberry do?

The British heritage brand that turned functional, weather-proof outerwear into the globally recognized identity of English luxury. Uncover the story of Burberry, from its 19th-century gabardine innovation to becoming a globally recognized, heritage-driven British luxury icon.

How did Burberry grow?

Tools & Platforms

For Investors

The market doesn't care about your feelings.
But your broker's fees do.

Most people have a brokerage account. Fewer understand what it really costs them — in spreads, in fees, in missed instruments. Malta-regulated, direct market access, 600,000+ instruments.

Explore platforms

For Entrepreneurs

Opening a US company costs $300.
Most people think it's complicated. It isn't.

Most founders spend weeks on formation, banking and payments. The ones who move fast know which tools to use before they start. A US LLC, a real business account, and a way to pay people — in that order.

Start here

For C-Suite

Your competitor pays $200 less per month for EOR.
You're still on a spreadsheet.

BVNK hired 20% of its workforce through Deel. The smartest operators aren't managing payroll complexity — they're outsourcing it. EOR in 150+ countries, multi-currency accounts, workforce payments at $200 less per month than competitors.